Demand-driven intelligence for FMCG and packaging that closes the gap between forecast and shelf
We connect commercial, supply, and packaging data into a unified platform for demand forecasting, trade promotion analytics, and supply chain analytics - so your teams stop chasing numbers and start managing the business with confidence. FMCG digital transformation built on Microsoft Fabric.
SKU-Level Forecasting
Not category averages
Sell-in & Sell-out
Unified commercial view
FMCG Intelligence Hub
Demand · Trade · SKU Performance
8-Week Sales Index
↑ 31.7% trendSKU Forecast Accuracy
94%
Dairy 1L
88%
Juice 500ml
61%
Snacks 250g
91%
Sauce 750ml
78%
Cereal 500g
96%
Water 1.5L
72%
Coffee 200g
84%
Chips 150g
Sales by Channel
91.4%
Forecast Acc.
+6.2%
2.1%
Stockout Rate
−38%
2.1×
Trade ROI Avg
+0.4×
The Problem
Where FMCG and packaging operations lose margin
The challenges are consistent across categories and regions. The data exists - it is just fragmented, lagged, and too slow to drive decisions at the pace the market moves.
Demand forecasts that miss by wide margins
Static spreadsheet-based forecasts cannot keep pace with promotional calendars, seasonal shifts, and channel mix changes. The result: overstock on some SKUs, stockouts on others - simultaneously.
SKU proliferation creating invisible complexity
Hundreds of SKUs across channels, regions, and formats - tracked in different systems with different naming conventions. Nobody has a clean view of which SKUs are driving margin and which are destroying it.
Trade spend with no visibility on return
Promotions, listing fees, and co-op spend are approved by gut feel and reviewed six months later. By then, the budget is committed and the underperforming promotions have already run.
Packaging line data disconnected from commercial outcomes
Changeover times, waste rates, and line efficiency sit in production systems. Commercial teams set targets with no visibility into the packaging constraints that affect cost and availability.
How We Help
What an FMCG & packaging engagement delivers
We follow the same disciplined sequence on every engagement - Foundation first, then Intelligence, then Automation. Each layer compounds the value of the one beneath it.
Unified Commercial & Operations Platform
We connect ERP (SAP, Oracle, NetSuite, Dynamics, Sage), retailer EDI feeds, distributor sales-in data, and packaging line systems into one governed data platform. Demand, supply, and production in a single model - with agreed definitions across commercial and operations.
AI-Powered Demand Forecasting
Machine learning models that account for promotions, seasonality, channel mix, and external signals - producing SKU-level forecasts that your S&OP teams can actually trust and act on.
Trade Analytics & ROI Tracking
Every promotion, every listing fee, every volume discount tracked against actual sell-out performance. Know which trade investments deliver and which to kill - before the next planning cycle.
Supply & Replenishment Automation
Replenishment orders triggered automatically when inventory breaches reorder thresholds. Alerts to commercial teams when a stockout is 72 hours away. Promotional build calculations done by the system, not a spreadsheet.
Your shelves are speaking. Your planners are still looking at last week's numbers.
Explore role-specific analytics - what Supply Chain Directors, Trade Marketing Managers, Plant Managers, Finance Directors and CEOs need from your commercial and operational data. See exactly what MDI builds for each stakeholder, with real proof from Hollandia Dairy.
Outcomes
What FMCG and packaging businesses achieve
Ranges from real client engagements. Your specific outcome depends on the baseline and which layer we address first.
20–40%
Reduction in stockouts
through AI demand forecasting and replenishment automation
5–15%
Sales uplift
from improved promotional targeting and trade ROI analysis
30%
Reduction in forecast error
versus spreadsheet-based statistical forecasting methods
Track Record
FMCG & packaging organisations we have worked with
Hollandia Dairy
Dairy / FMCG
Johnson & Johnson
Healthcare / FMCG
Poppi Drinks
Beverage / FMCG
Tetra Pak
Packaging
Korpack
Packaging
ADM
Agri-commodities / FMCG
Client names shown with permission. Some engagements kept confidential on request.
Start with a free FMCG data diagnostic
30 minutes. We map your current data landscape, pinpoint where forecast accuracy and supply visibility are breaking down, and tell you exactly what to fix first.