End-to-end supply chain intelligence : from warehouse to last mile, in real time
We unify your WMS, TMS, and carrier data into one supply chain analytics platform - delivering predictive analytics, real-time OTIF visibility, and logistics digital transformation. Your team stops chasing shipment updates and starts managing the network with live data.
WMS · TMS · ERP
Systems we connect
Live Shipment Tracking
Not end-of-day reports
Supply Chain Control Tower
Live · 888 active shipments
GCC Route Network
Overall OTIF
91.8%
+4.3%
Transit
2.4d
Cost/shp
AED 47
Route OTIF
UAE→KSA
97%
312
UAE→India
88%
248
UAE→Oman
94%
187
UAE→Qatar
96%
141
Live Shipment Feed
SHP-4821
Riyadh
On TimeSHP-4819
Mumbai
At RiskSHP-4816
Muscat
DeliveredSHP-4814
Doha
On TimeThe Problem
Where logistics and supply chain operations lose control
The same patterns appear regardless of whether you are running a 3PL, a distribution network, or an in-house logistics operation. The data exists - it just does not connect.
Shipment visibility gaps across the network
Carriers, 3PLs, and internal fleet each report in different systems with different lag times. Operations teams are chasing status updates by email and phone instead of seeing the whole picture in one place.
Carrier performance managed by gut feel
OTIF, damage rates, dwell times, and cost-per-lane data exist somewhere in the TMS - but nobody has built the view that lets you compare carriers objectively and renegotiate from a position of data.
Manual reconciliation consuming operations bandwidth
Finance and operations spend days each month reconciling freight invoices against TMS records, WMS receipts, and carrier PODs. The process is manual, error-prone, and adds no value.
Warehouse performance invisible until the shift ends
Pick rates, dock-to-stock times, and labour productivity are reported at end-of-shift or end-of-day. Supervisors have no levers to pull mid-shift when throughput starts to fall behind target.
How We Help
What a logistics & supply chain engagement delivers
We build the foundation first - connecting every data source across your network - then layer intelligence and automation on top of it. The sequence matters.
Unified Supply Chain Data Platform
We connect WMS, TMS, ERP, carrier portals, and customs systems into a single governed Microsoft Fabric lakehouse. One view of order-to-delivery across every node in your network.
Shipment Visibility & OTIF Analytics
Live dashboards tracking every shipment from origin to destination - with OTIF performance by carrier, lane, customer, and SKU. Exceptions surfaced automatically so your team responds before the customer complains.
Cost-to-Serve & Carrier Analytics
Full cost-to-serve by customer, channel, and lane - including freight, handling, returns, and claims. Carrier scorecards built from your actual data, updated automatically, ready for the next rate negotiation.
Freight Reconciliation & Exception Automation
Freight invoices matched against TMS records automatically. Discrepancies flagged for human review. POD matching, detention billing, and carrier claims handled by the system - not by email chains.
Your supply chain has the data. The problem is nobody can see all of it at once.
Explore role-specific analytics - what Supply Chain Directors, Logistics Managers, Warehouse Managers, Procurement Leads and CFOs need from your end-to-end supply chain data. See exactly what MDI builds for each stakeholder, from control tower visibility to carrier performance analytics.
Outcomes
What logistics and supply chain teams achieve
Ranges from real engagements. Exact outcomes depend on your current baseline and which part of the network we address first.
15–25%
Reduction in logistics costs
through carrier optimisation and cost-to-serve visibility
98%+
Shipment visibility
versus industry average of under 70% for multi-carrier operations
40%
Reduction in manual reconciliation time
via automated freight invoice matching and exception routing
Track Record
Logistics & supply chain organisations we have worked with
Bidfood Middle East
Food Distribution
Melbourne Airport
Aviation / Logistics
ADM
Agri-commodities / Supply Chain
Entire Travel Group
Travel & Logistics
OHG
Hospitality Supply Chain
Client names shown with permission. Some engagements kept confidential on request.
Start with a free supply chain diagnostic
30 minutes. We map your data landscape across carriers, warehouses, and systems - identify where visibility is breaking down - and tell you what to fix first.